Mary Elizabeth Germaine
Partner,
ONE HUNDRED
Executive Vice President, Global Managing Director,
Ketchum Global Research & Analytics
With close to 20 years of experience in marketing, communications and fundraising research, Mary Elizabeth counsels clients on how to make the best use of quantitative and qualitative research methods to develop and measure strategic communication plans. Her work spans all stages of the communications, including the development of proprietary tools such as a media tracking and measurement tool, MediaFocus, various target optimization tools, and a strategic planning process among others.
Her background in the area of reputation research includes the launch and management of the Ketchum Reputation Lab, a proprietary tool that uses predictive analytics to inform the development of reputation, advocacy, and fundraising campaigns. In addition to many corporate clients, she has been the lead on the campaign for the Archdioceses of Boston Catholic School Campaign, St. Louis Catholic School campaign.
Mary Elizabeth comes to KGRA, and ONE HUNDRED, from Roper Starch Worldwide, where she worked in the Public Affairs division managing custom research clients for a variety of clients. She was also responsible for the design, analysis, and reporting of the Fortune/Roper Corporate Reputation Index. Prior to that she was a Senior Project Director at Capstone Research.
About Ketchum Global Research & Analytics
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Ketchum has been named PR Agency of the Year (and European Excellence Awards) and the winner of an unprecedented three consecutive Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc.