Blue Shield of California needed help. In an industry plagued by low customer trust and expectations, their members faced a fragmented digital experience that lacked identity, consistency and credibility. For many members, this made an trying time of life even more difficult.
With the guiding principles of being simple, human and intelligent, we set out to overhaul Blue Shield of California’s digital experience starting with an all-new responsive website. We restructured and streamlined their information architecture and simplified their array of subdomains and legacy platforms into one site.
A reorganized navigation and intuitive user experience helps customers easily manage their plan, track their claims, find benefits, or get urgent care. The redesigned prospect experience incorporated Blue Shield’s new brand positioning, and more effectively drives new customers to find a plan that best suites their needs.Read More Read Less